Brand Identity + Marketing
Marimo Labs
I led the branding design for Marimo Laboratories, an innovation-driven company based in Cambridge, Massachusetts. Founded by engineer, doctor, and inventor Ted Liao, Marimo creates physical products at the intersection of health, education, and sustainability.
Marimo Labs creates high-quality, thoughtfully designed products that are both ethically and environmentally responsible. Whether developing new tools for learning, advancing health-related innovations, or engineering sustainable solutions, their work is always guided by a commitment to expertise, credibility, and honesty.
Inspired by Nature and Science
The name Marimo comes from the rare, fuzzy green algae balls found in just one alpine lake worldwide. This natural phenomenon inspired the logo’s rounded, organic shapes, which also reflect: molecular structures, morphing & evolution and connectedness.
As a parent brand, Marimo needed a cohesive visual system to house its growing portfolio of inventive sub-brands, including:
A tool for hands-on learning
Robust temperature-stabilized medication cases
A fun and educational physics-based experience
Sub Brand Logos
Marimo Laboratories serves as the parent company for a growing portfolio of innovative products.
Physical products at the intersection of health, education and sustainability.
